Creating an Unstoppable Corporate Culture, with John Waid

Nov 20, 2019


John Waid is the Founder and CEO of C3 Corporate Culture Consulting, a firm that specializes in aligning organizational culture with strategic goals. John is a globally recognized expert on corporate culture with an extensive background in sales and marketing. He has worked with national and international brands including Pfizer, Pepsi, Nestlé, and Chateau Ste. Michelle Winery among many others. John is an author, speaker, facilitator, and thought leader who is deeply passionate about the positive impact culture can have on people and companies.

What you will learn in this episode:

  • How John, as a child, learned his people skills from his mother and his business leadership skills from his father
  • How John coped with being separated from his parents at just twelve years old after losing his mother to alcoholism and then being sent away to boarding school
  • Why John initially went into a career in sales and marketing, and how he first got involved in business consulting
  • What values traits thriving companies almost universally hold, and why the question “What are your values?” is a powerful one to answer
  • Why Delta Airlines is a culture-driven powerhouse company, and what John believes makes their culture unique and powerful
  • What John looks for in the ideal client to do the culture work he teaches, and why it is crucial to have a unified, shared company culture
  • How the Founding Fathers of the United States founded the country on three clear values: life, liberty, and the pursuit of happiness
  • What steps John takes to help his clients define their values and build a strong and lasting culture
  • Why many companies don’t invest enough money into culture and values work, and why defining values is the most important foundational step in culture work
  • Why John’s work is motivated by helping people and businesses do better, and why he focuses on people first


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