Reenergizing the Workforce Through Games with Ian Fraser

May 11, 2022


We’re over two years into the global pandemic which has changed so much about the way we live and work. Many of us have experienced Zoom fatigue and feelings of isolation as a result of the transition to remote work. As a result, a whole industry that focuses on virtual team-building has developed, and today’s guest is one of the early entrants into the space.

Ian Fraser is the co-founder and CEO of The Go Game and Weve. The Go Game focuses on in-person (and hybrid, since the pandemic) team building, while Weve caters to team building in remote work environments. During this episode, Ian shares how he and his team are bringing the magic from the real world into the virtual world, and how they are navigating the complex dynamics of hybrid work environments.

If you’re cringing at the thought of another awkward team-building event, this episode will give you a whole new perspective on the concept, and the value that it can bring to your company!

What you’ll learn about in this episode:

  • Ian explains where the idea for The Go Game originated.
  • The Go Game’s first client.
  • How The Go Game grew over the years and the impact that the pandemic had on the company.
  • Weve: The pivot that The Go Game made in March 2020.
  • The desire that people have for in-person interactions.
  • Examples of how Ian and his team cater for hybrid work dynamics.
  • Mechanisms that ensure all team members are participating in a Weve online game.
  • Some of the challenges that Ian and his team are facing.
  • How Ian approaches the hiring process.
  • A Value that The Go Game and Weve can bring to your company.
  • The high amount of competition in the virtual space.
  • Ian’s experience working for Outward Bound, and the influence it had on his career path.
  • How Weve and The Go Game differ from traditional team-building events.
  • Feedback that Ian and his team have received from clients.