Building a Successful Marketing Strategy, with Tom Schwab

Dec 12, 2018


In this noisy digital world, you can’t break through the noise, you just add to it. But consider this: you can get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategies, then supercharges those strategies with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom cuts through the noise by helping thought leaders get more traffic, leads, and raving customer fans via targeted podcast interviews.

What you’ll learn about in this episode:

  • Tom’s unconventional journey from running nuclear plants for the US Navy to becoming an entrepreneur
  • How Tom founded Interview Valet, and what services it offers to business leaders and emerging brands
  • Why it’s important to build your business plan around your vision and values, and why listening to your customers can guide your decisions
  • How the “butterfly effect” can lead you to new opportunities through the connections you forge with others
  • Why your inner circle often includes people from diverse places and may even include people you’ve never met in person
  • Why it’s important to understand your audience and to put your content out in various formats to get more traffic
  • The importance of leveraging your strengths and finding a way to “cross-pollinate” your content
  • Why Tom doesn’t believe that “work/life balance” is a good measure of success, and why priorities can shift based on circumstance
  • What Tom believes is the biggest challenge facing his business, and how he’s adjusting his outlook as a result
  • What advice Tom would like to share with small businesses and entrepreneurs for finding success

How to contact Tom: